Most supplement companies are really good at one thing: making you feel like you need a chemistry degree to understand what’s in the bottle. Proprietary blends. Artificial sweeteners. “Natural flavors” that could mean almost anything. We started this brand because we were tired of that game—and honestly, because our founder couldn’t find a protein powder he actually trusted.
In 2014, Stephen Zieminski was working in finance in New York, far removed from the track-and-field career that had once made him an All-American at the University of Florida. He just wanted a clean whey protein. What he found instead was aisle after aisle of products loaded with additives, fillers, and marketing claims that didn’t match the label. So he built the brand he wished existed, starting with five single-ingredient supplements.
That first product, Naked Whey, was just grass-fed whey protein. Nothing else. No sweeteners, no gums, no “blends.” People responded because it was refreshing to look at a label and recognize every single item on it. Word spread. The line grew. Today there are over 100 products—proteins, collagens, creatines, pre-workouts, functional add-ins—but the standard hasn’t moved: if an ingredient doesn’t earn its place, it doesn’t make the formula.
We’re not against flavor or convenience. We’re against hiding things. That’s why many of our products have three ingredients or fewer, and why you’ll never see artificial sweeteners, fillers, or vague proprietary blends on our labels. Every batch is third-party tested for heavy metals, and we’re transparent about what those tests show. No shortcuts, no excuses.
Over a million customers have found us since 2014, many after cycling through brands that left them bloated, underwhelmed, or just confused. They stay because the products do what they say, and because the label tells the truth. We’re still a small team by supplement-industry standards, and we still answer questions like real people—fast. Most inquiries get a response within an hour during business days, and nearly all within 24.
If you’re here, you probably care what goes into your body. We do too. That’s the whole point.